![]() In the past, brands pitched cereals as a healthy way to start the day and provide energy for kids, but the marketing started to fall flat as healthier options emerged. ![]() They will drop an additional 5% during the next five years, market research firm Euromonitor predicted. Related: Does anybody eat cereal for breakfast anymore?Ĭereal sales in the United States have dipped 9% over the past five years to $10.5 billion. ![]() Post added cinnamon to its classic Fruity Pebbles brand. It also brought back artificial coloring and flavors in Trix last year after an outcry from customers. General Mills rolled out Chocolate Peanut Butter Cheerios in 2017 and unicorn-shaped marshmallow Lucky Charms earlier this year. Kellogg isn't the only company trying this strategy. It hopes people who haven't thought about Toucan Sam in years may come back to try the brand again. "Everybody is trying to reposition themselves into the snacking space." Kellogg's new Fruit Loops flavor is Wild Berry.īy putting a new spin on fading childhood breakfast staples, Kellogg is playing on customers' nostalgia. ![]() "The companies are likely diversifying their marketing strategies to try to capture new occasions," AllianceBernstein analyst Alexia Howard said. ![]()
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